Our identity tells our story
Our Pillars -- Advocacy, Education, and Service -- have been the DNA of our association for over 75 years.
Inspired by the hands that come together in a team huddle, the individual lines represent the levels of play in our game coming together.
Nothing is more iconic in soccer than the ball itself. Our purpose is based on our love of the game.
Short and to the point, we want the soccer community to know who we are right away and stand out from the “alphabet soup” so prominent in soccer.
A symbol that is prominent in the game, our shield serves as a badge for members as we advocate for them.
We began this journey with looking at what we do as an association, and our value to our coaches.
We are the largest soccer coaches community in the world, uniting our coaches and elevating our game through Advocacy, Education, and Service.
But what we say we do doesn’t necessarily tell anyone WHY we do it. So we asked ourselves the hard question: What is our true purpose (our “why”) and does our public identity reflect that purpose?
That lead to listening to our members tell us what’s most important to them.
The game has changed over time, but there remains constants for coaches in our game.
These common threads unite our coaches no matter their place in the game.
This is much more than a name and a logo. Our updated brand better reflects our service to our members. Below are just some of the things both current and new that United Soccer Coaches does to bring coaches together around the love of the game.
We are the voice of soccer coaches. We advocate for issues that affect our members at every level of the game.Learn how to get involved
Education is one of our core services. Well educated coaches are confident and provide the best experience for their players, helping them to love the game just as much as we do.Find out more
The United Soccer Coaches Convention draws over 10,000 attendees. There are over 250 educational and networking opportunities to share your love of the game with your peers.Learn more
Recognizing excellence in soccer, academics and service to the game amongst our coaches and their players - we present nearly 11,000 awards each year.See how you can nominate
Over 250 professional and college programs opened a training session to area coaches in the spring to share their love of the game.Learn about the program
A new program designed to connect, engage, and educate soccer coaches on a local level.Learn more
Join host Dean Linke as he welcomes guests from all over the soccer coaching landscape and discusses all of the topics and issues that impact the game and its coaches.Listen now
Soccer Journal is our official publication containing technical and tactical articles, news, thoughts from opinion leaders, and features on the people and issues of the game.Read the latest
Our members automatically receive $1 million worth of general liability insurance. In addition, members have access to a full suite of other benefits including health, dental, and accident insurance.Learn more
The NSCAA is now United Soccer Coaches. With our new name is a new logo that reflects both our heritage and our future. We are the largest soccer coaches’ community in the world, uniting our coaches and elevating our game through Advocacy, Education, and Service.
To better reflect who we are as an association. We unite soccer coaches of all levels – youth, high school, college, professional and international -- around the love of the game. That is the true common denominator of our diverse membership. United Soccer Coaches is not a soccer governance or player registration body. Rather, as we have done for 76 years, we speak for and serve the needs of soccer coaches of all organizations wherever they are in their coaching journey.
Soccer in America has changed significantly since our association’s founding in 1941. With tremendous growth also comes the inevitability of divisions, politics, and organizational fragmenting. Coaches are the one group that rises above those divisions as does our association. No matter what level or in which organization you coach, and many are involved in more than one, your goal is to pass on that love of the game and see your players succeed.
Vision — To be the trusted and unifying voice, advocate and partner for coaches of all levels of the game.
Mission — To provide programs and services that enhance, encourage, and contribute to the development and recognition of coaches, their players and the game we love.
No. We are not part of the “alphabet soup” of soccer organizations and have a name that tells you who we are in the shortest and most concise way. You will never see us use an acronym and ask you not to either. We are United Soccer Coaches! Besides, it’s only two more syllables than NSCAA.
Our members drive the agenda of United Soccer Coaches and the annual Convention is a perfect reflection of how we unite coaches. There is nothing else like it in the world. It brings together coaches of all levels to improve coaching skills, network, recognize excellence, explore the issues of the game, develop career skills and celebrate success. Coaches do what they do because they love the game and look to pass on that love to their players. We unite coaches by supporting the coaching journey no matter the level. Our members are served year round by unique in-person and online educational offerings, a home delivered coaching magazine, weekly and monthly coaching newsletters, access to exclusive events and opportunities, digital resources, insurance platforms (medical, dental, vision and accident insurance is now available to members), networking, and support services. And, of course, the United Soccer Coaches Convention.
Not at all. Your diplomas have the same value and are in your Member Account. Your password stays the same. The new website address is UnitedSoccerCoaches.org. Going forward, diplomas will reflect our new name, United Soccer Coaches.
Collegiality and community are the DNA of our association. That will never change. The name is a better reflection of who we already are and our unique culture.
The inspiration behind the logo is hands coming together in a huddle before the start of a match. The individual lines reflect the various levels and divisions within our sport coming together around the game, represented by the ball. The three stars in the ball represent our core pillars, Advocacy, Education, and Service. All of this contained within a shield that serves as a badge that brings our members together. Wear the badge proudly.
Your membership number is permanent and does not change.
The positive, supportive learning environment with which we deliver education does not change. We’ve been called “teachers, not testers.” We are here to benefit coaches at all levels. Our coaching education will continue to evolve, whether that means where we deliver education or the topics we teach.
We represent soccer coaches. We are proud members of U.S. Soccer as the national governing body, however, soccer coaches are our focus and priority. In addition to offering a wide range of our own unique coach-specific education, we collaborate with U.S. Soccer as a provider of licensing courses. We also help our members navigate the initiatives and mandates of U.S. Soccer.
It has been said that our association’s education is about “teaching not testing.” Our education is not intended to just provide a credential but to support the ever changing soccer journey and empower coaches to excel at their careers and give their players at every level the best experience. There are not currently equivalencies between our Diplomas and U.S. Soccer licenses.
Today, we stand ready to assist soccer coaches no matter who they are, where they coach or the level of players they work with. For we believe that making one of us better makes all of us better. We are United Soccer Coaches, uniting coaches around the love of the game. Share your love of the game as well. Tell your networks why you coach or who your best coach was and use the hashtag #unitedsoccercoaches.
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