KANSAS CITY, Mo. (Nov. 16, 2022) – United Soccer Coaches announced a partnership with Generation adidas International, now powered by inspiresport, on Wednesday, making the sports tour company the exclusive domestic and international travel partner of the association.

“This partnership marks an excellent opportunity for our members to explore soccer on a global level at some of the sport’s most exciting events,” said Geoff VanDeusen, United Soccer Coaches CEO. Their unparalleled access to some of Europe’s top professional clubs and federations offers exciting avenues for our coaches.”

The three-year agreement represents the association’s commitment to unique coach education opportunities, including a minimum of one international trip annually. Kicking off this commitment is the opportunity for United Soccer Coaches Members to travel to the 2022 FIFA Men’s World Cup in Qatar and the 2023 FIFA Women’s World Cup in Australia.

“I am delighted with the new long-term partnership between United Soccer Coaches and Generation adidas International, now powered by inspiresport,” said Billy Hartman, Generation adidas International and Inspiresport North America CEO. “Their outstanding work to develop and inspire coaches to ignite their passion for the game aligns perfectly with our mission to provide inspirational experiences by combining the transformational power of sport and travel.”

“Throughout the past 4 years, we have worked collaboratively to develop uniquely accredited international coaching licenses, like our partnership with the Scottish that offers a direct pathway to the Scottish FA C, UEFA B and UEFA A licenses as well as exciting programming at some of the world’s biggest events, including the 2019 and 2023 Women’s World Cups, 2021 Women’s EUROs, and the 2022 Men’s World Cup. Now as the exclusive international travel partner of United Soccer Coaches, we’re excited to continue expanding our best-in-class programming for every member of United Soccer Coaches and their teams with an aim to help grow the game globally and inspire passion for the sport.”

Through this partnership, the association will be able to extend these unique travel opportunities to our coaches’ players. Generation adidas International, now powered by inspiresport, will create team travel offerings for coaches and their teams to experience a glimpse into the dynamic world of professional sport overseas.

Attendees of the 2023 United Soccer Coaches Convention in Philadelphia will have the chance to learn more about Generation adidas International, now powered by inspiresport, in the Exhibit Hall and throughout the event in different sessions.Generation adidas International, powered by inspiresport

Generation adidas International, now powered by inspiresport, is a soccer company run by soccer people. As a global leader, we provide inspirational experiences by combining the transformational power of sport and travel by taking players, coaches, and parents on unique international programs, igniting their dreams through the power of soccer. We work closely with some of the world’s top academy directors to ensure our international youth development and coaching education programs offer once-in-a-lifetime experiences by providing access to some of Europe’s top professional clubs and federations, world-class training facilities, friendly matches against local competition, stadium tours, professional matches and much more. The quality and credentialing standards we maintain provide all participants with the necessary assurances that they will be safe and well cared for while overseas. Founded in 2003, we have offices in Atlanta, Georgia, and Manchester, England.