KANSAS CITY, Mo. (Oct. 29, 2026) – The United Soccer Coaches Foundation announced Thursday that adidas has been selected as its 2026 William Holleman Award for Meritorious Service. adidas will be honored at the annual Foundation Reception on Thursday, January 21, 2017, in conjunction with the association’s 86th annual convention in Kansas City. Mo.
Established in 2018, the award recognizes an individual or organization that embodies the mission and vision of the Foundation, demonstrates philanthropy by paying it forward through time and monetary giving, and has gone above and beyond to help the Foundation’s philanthropic works. It is named in honor of Bill Holleman, who first envisioned the concept of the foundation and helped organize and establish the organization’s charitable arm in 2003.
“The Holleman Award for Meritorious Service in is a wonderful recognition of adidas’ sponsorship and their continuing support of the Foundation’s mission to assist coaches in their quest for furthering their coaching journeys,” said Foundation President Jeff Vennell.
adidas has been a long time supporter of United Soccer Coaches demonstrating a strong commitment to the growth of soccer and the coaching community. Their relationship with the United Soccer Coaches Foundation began in 2011 as they became the first commercial entity to establish an endowed fund for coaching education opportunities for member coaches. The adidas Fund now sponsors two scholarships/grants each year. adidas has generously sponsored the Foundation reception held at the annual convention. Their continued partnership reflects a shared dedication to advancing soccer at every level.
“The Brand is honored to receive the Holleman Award for Meritorious Service from the United Soccer Coaches Foundation, and we are proud to support the work the Foundation does for coaching education and bringing player development opportunities to underserved communities,” said Vice President, Sports Marketing, adidas North America, Chris McGuire. in accepting the award.